Upon the recommendation of RAISE (Singapore Centre for Social Enterprise), we enlisted Lime Agency to conduct a branding & marketing workshop as part of a series of sustainability masterclasses for founders of sustainability-related start-ups. It was a pleasure to see Rigmor and Hui Ting in action, from the pre-session ‘homework’ they assigned, to the post-session reports they generated for each start-up. The training was thoughtfully personalized, and allowed our start-up founders to build their brand story and identify areas of improvement in their marketing platforms. Following Lime Agency’s session, one of the attending start-ups has developed a brand guide to improve their brand consistency, as well as made significant changes to their website.
– Mr. Tan Shuo Yan – Manager, Education Programmes,
Institute of Innovation & Entrepreneurship, Singapore Management University