A Sprinkle of a Fun Christmas Campaign

Together with our client, Raffles Health Insurance (RHI) by Raffles Medical Group, we thought about how we could showcase the unique benefits of their signature Raffles Shield plan in a fun and unassuming way, that is not uncommon with the festive Christmas season. Similar to an Advent Calendar concept, we proposed the usually satisfying element of unwrapping a present, and finding out a surprising “toy” that can describe the benefit in a more quirky way. Christmas with a twist!

With the client’s approval of the initial draft and storyboard, we went ahead to make an instant pop-up photo studio in our office to shoot the video elements we needed to complete the concept. We then cleaned it up in post-processing and added it into the final animation. Here’s how it turned out!

To see similar fun and approachable social media designs like these, have a look at the rest of our content on their Facebook page.

Categories: Limejuice, Projects

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