Together with our client, OLW, we thought about how we could showcase some fun and quirkiness into their cheezy snacks. When social media posts need a little ‘oomph’ that can’t be done with just Photoshop, we decided to have a little photoshoot in making simple and yet exciting GIFs for the products.

Here’s a little behind-the-scenes:

Olw 1 Olw 3

There were a few takes that we had to go through under the hot sun. Why outdoor? Because the natural light was perfect – allowing a crisp shadow on the product shoots. Here’s a few GIFs of how it turned out!

Olw Doodlesgif Olw Cruncherzgif 1

You may also be interested in: 

Protégé : Social media marketing: 10 things I’ve learnt in 10 months

Il n’y a pas d’extrait, car cette publication est protégée.

Read more
Lime Agency Impact Report 2015 – 2020

2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...

Read more
Naming a brand community: is it possible?

Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...

Read more
Top 5 Tips and Resources for Women Business Owners

Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...

Read more
Business resources center Lime Zest

If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...

Read more
Artificial Intelligence in Marketing – Something For us all?

According to, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...

Read more