Together with our client, OLW, we thought about how we could showcase some fun and quirkiness into their cheezy snacks. When social media posts need a little ‘oomph’ that can’t be done with just Photoshop, we decided to have a little photoshoot in making simple and yet exciting GIFs for the products.

Here’s a little behind-the-scenes:

Olw 1 Olw 3

There were a few takes that we had to go through under the hot sun. Why outdoor? Because the natural light was perfect – allowing a crisp shadow on the product shoots. Here’s a few GIFs of how it turned out!

Olw Doodlesgif Olw Cruncherzgif 1

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