WHAT IS A LIME JUICER PROJECT?

We have developed the Lime Juicer as a unique co-creation methodology to support clients in delivering quality work over a short period of time. From Monday to Friday, we meet with your team every day to exchange valuable insights while working actively on your branding and marketing project. By the end of the week, the project will usually be 90% ready, with only final tweaks remaining to be delivered in the next few days.

So far, we have already conducted almost 30 Juicers, and since April 2020, we have also started to organise such Juicers 100% digitally, so no physical meetings are required. To ensure a complete success, all stakeholders and decision makers of the project will need to be involved every day for a week.

Types of Juicer Projects include: 1 week Brand Identity Creation, 1 week Website Design and Development project and 1 week Digital Marketing Strategy project. If you require a different set of collaterals, do let us know and we can see how we can best adapt to your needs.

HOW DO WE DO THIS?

1 WEEK BEFORE…

The client should send across their brand guidelines, collaterals and any references they wish the agency to have. We will also send over some questions in advance for you to start preparing for the Monday workshop.

MONDAY

The week kickstarts with a 4 hours workshop involving all stakeholders & decision makers to align on the brand, look & feel, tone of voice, positioning and messaging.

TUESDAY

There will be a meeting to recap the decisions taken during the workshop, where we will present the first branding directions. Feedback will be provided by the client on the same day or latest by Wednesday morning.

WEDNESDAY

We will focus on the design direction that has been selected and make tweaks on the designs according to the feedback received.

THURSDAY

We will usually take this day to work on the rest of the collaterals.

FRIDAY

By the end of the week, designs (about 90% completed) will be delivered and the brand is almost ready to be launched. In the following week, we will make final tweaks and deliver 100% of the project.

“Lime Agency and its creative team surprised us with their agility, creativity, professionalism and development speed.”

We joined a Creative Brand Juicer programme, which in itself was a great journey and experience. The results of the interactive workshop were stunning. The pricing we received from Lime was competitive, transparent and very reasonable. I whole-heartedly recommend Lime Agency to anyone looking for marketing solutions and support – at the same time working with a purpose driven organisation Lime Agency is.
– Jeroen Van De Waal, Founder of OrcaNation