Emohealth helps the elderly to stay healthy through preventive healthcare. Their smart sensors auto-track and monitor their weight, sleep and activity patterns, so that caregivers can detect health problems early and treat them in time. Even though there is no direct competitor for Emohealth, there is a need to educate and convince people of the need and value of its services as not many are aware of its importance.
Lime Agency recommended to start with a workshop to align and get the branding foundations right. This involves articulating the brand’s objectives clearly, identifying the personality and updating the brand identity starting with the logo and the website branding. To have a better brand storytelling and a stronger messaging for the dual target audiences, we also looked into redefining the structure of the website for a better user journey.
Travaux entrepris: Workshop, Logo Design, Website Design