Raffles Health Insurance is owned by Raffles Medical Group, a private healthcare provider in Asia, operating medical facilities in thirteen cities in Singapore, China, Japan, Vietnam and Cambodia. Raffles Health Insurance was launching into the consumer market with Raffles Shield, a selection of Integrated Shield Plans offered to people living in Singapore.

Raffles Health Insurance was being positioning as a brand that should be human, helpful, sincere and for “everyone”.

Lime Agency worked on the brand in 2018 and 2019.

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