For its advertisement on the cover of Edge Magazine, raiSE wanted to not only present social enterprises as a serious investment potential to the readership of the edge but also to visually represent the duality of social enterprises which work from a social impact perspective while still developing solid and profitable business models. At a time where social responsibility was turning into a compulsory requirement to be integrated within company’s annual reports, Lime Agency designed a simple yet impactful ad to create long lasting impression.

Travaux entrepris: Concept development, Messaging, Design