Singapore Delivery Services not only provides delivery services, but at the same time they create employment opportunities for the disadvantaged. As a social enterprise, they have to balance between making profit while creating social impact, and that has proven to be a successful business model.
When Lime Agency was first engaged, the brand only had a logo and two colours to begin with. We helped them build a brand environment that was a lot stronger and more confident, daringly expressed by the colours and the angled shapes. These different elements were used to bring forward the message of fast and efficient delivery services.
Complementing the website branding, we also developed a Marketing Strategy for them across multiple channels beyond just digital. As in the nature of their business, communication materials does need to be taken across channels such as Tradeshows, Conferences, Direct Marketing and through Public Relations as well.
Travaux entrepris: Website Design and Branding, Marketing Strategy