“In Asia, the message is more about doing good and helping people in need at home and in the region” – Rigmor Berthier, CEO & Co-founder, Lime Agency. With Woke Capitalism sweeping across America, brands in Asia seem to jump on the bandwagon of social good. But, it is important to understand the cultural differences governing this new trend. While Americans thrive on standing for strong causes and fighting against establishment, Asian consumers respond more easily to brands doing some actual good close to home and walking the talk. Dive into this subject on Ecobusiness (@ecobusinesscom) latest article featuring our fearless CEO and let us know your thoughts on it!