social media marketing
Protected: Social media marketing: 10 things I’ve learnt in 10 months
30th June 2021

There is no excerpt because this is a protected post. ...

Lime Agency Impact Report Banner 01
Lime Agency Impact Report 2015 – 2020
12th January 2021

2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 ...

Naming a Community and sense of belonging
Naming a brand community: is it possible?
30th November 2020

Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology ...

women business owners
Top 5 Tips and Resources for Women Business Owners
13th October 2020

Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture ...

Lime Zest Business resources center
Business resources center Lime Zest
30th January 2020

If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: ...

Artificial intelligence marketing
Artificial Intelligence in Marketing – Something For us all?
30th January 2020

According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological ...

Setting business objectives
Setting our business objectives for the year
30th January 2020

If you have worked with us in the past, you know that setting clear business objectives is one of our basic requirements. In fact, “what are your objectives?” is usually one of the first questions ...

Marketingtrends Header
2020 Marketing Trends for Brands
30th January 2020

As we ring in a new year, a brand new decade, it is the perfect time to be forward looking and start by reassessing our marketing strategies against the industry focus and trends. What is ...

CNY ang pow diy
Ang pow rat – DIY made easy peasy
30th January 2020

Oh, drat! With the Chinese new year coming to an end, what do you do with all that used ang pows? No fret, while the lunar new year passes don’t be too quick to throw ...

Moment of Lift by Melinda Gates
#LimeReviews – The Moment of Lift by Melinda Gates
30th January 2020

To begin the year 2020 with some fresh perspectives, I picked up the book “The Moment of Lift: How Empowering Women Changes The World” by Melinda Gates, an American philanthropist and former General Manager of ...

Annewithane Header
#LimeReviews – Anne with an E
30th January 2020

A wonderful coming of age series Based on the 1908 novel Anne of Green Gables by Lucy Maud Montgomery, the Netflix series Anne with an E follows the story of young Anne Shirley. And as ...

2020 marketing objectives
Get your 2020 marketing plan ready
24th December 2019

The bigger companies probably finalised their 2020 marketing plan around end-October, agreeing on budgets and strategies for the upcoming year. Smaller companies, on the other hand, might not even have a plan for 2020 yet. ...

Client-Agency Relationship conundrum
Client-Agency Relationship Conundrum
23rd December 2019

Client-Agency relationship is a delicate dance that requires communication and mutual respect. As 2020 is around the corner and we are all on the verge of taking our annual break, we thought it would be ...

2020 trends for a purpose driven business
2020 Trends For a Purpose-Driven Business
23rd December 2019

Last year, we looked into the trends of 2018 and what it means for 2019. This year, we are taking a more pro-active approach, by looking beyond 2020 trends and taking actionable steps. As a ...

Christmas ads review
Christmas Adverts – The Review
23rd December 2019

...

SEE OLDER POSTS