Colour us inspired by Rihanna’s @savagexfenty NYFW show live streamed on @amazonprimevideo – presenting a collective of talented and beautifully unique individuals in various shapes, skin tones and sizes, including pregnant women and even the disabled. Truly representing the human in all of us and that we should be comfortable and confident in our own skin, and that sexy lingerie can be created for every single BODY, in every sense of the word. Controversially, this has riled up an exciting and much needed discussion on how Victoria’s Secret may have become irrelevant through its unrealistic projection of the ideals of a woman’s body.
What do you think? Here at Lime, we are always inspired by disruptive innovators standing up for a good cause and challenging industry standards. We stan a queen indeed. 💪
#limoscope
You may also be interested in:
Business resources center Lime Zest
If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...
Artificial Intelligence in Marketing – Something For us all?
According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...
Setting our business objectives for the year
If you have worked with us in the past, you know that setting clear business objectives is one of our basic requirements. In fact, “what are your objectives?” is usually one of the first questions we ...
2020 Marketing Trends for Brands
As we ring in a new year, a brand new decade, it is the perfect time to be forward looking and start by reassessing our marketing strategies against the industry focus and trends. What is new? ...
Ang pow rat – DIY made easy peasy
Oh, drat! With the Chinese new year coming to an end, what do you do with all that used ang pows? No fret, while the lunar new year passes don’t be too quick to throw your ...
#LimeReviews – The Moment of Lift by Melinda Gates
To begin the year 2020 with some fresh perspectives, I picked up the book “The Moment of Lift: How Empowering Women Changes The World” by Melinda Gates, an American philanthropist and former General Manager of Microsoft. ...