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Colour us inspired by Rihanna’s @savagexfenty NYFW show live streamed on @amazonprimevideo – presenting a collective of talented and beautifully unique individuals in various shapes, skin tones and sizes, including pregnant women and even the disabled. Truly representing the human in all of us and that we should be comfortable and confident in our own skin, and that sexy lingerie can be created for every single BODY, in every sense of the word. Controversially, this has riled up an exciting and much needed discussion on how Victoria’s Secret may have become irrelevant through its unrealistic projection of the ideals of a woman’s body.
What do you think? Here at Lime, we are always inspired by disruptive innovators standing up for a good cause and challenging industry standards. We stan a queen indeed. 💪



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