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“No Name” is one of Canada’s most unique and recognisable private-label brands, it is visually appealing through its signature yellow colours with lowercase black bold font. Coupled with a clean, no-nonsense language, it’s a brand that has spent little on advertising just because it has become such an iconic brand in Canada, AND it’s really easy to locate in stores. A fun and vibrant inspiration indeed – here’s hoping you have a no-nonsense friday! TGIF.

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