Together with our client, Raffles Health Insurance (RHI) by Raffles Medical Group, we thought about how we could showcase the unique benefits of their signature Raffles Shield plan in a fun and unassuming way, that is not uncommon with the festive Christmas season. Similar to an Advent Calendar concept, we proposed the usually satisfying element of unwrapping a present, and finding out a surprising “toy” that can describe the benefit in a more quirky way. Christmas with a twist!

With the client’s approval of the initial draft and storyboard, we went ahead to make an instant pop-up photo studio in our office to shoot the video elements we needed to complete the concept. We then cleaned it up in post-processing and added it into the final animation. Here’s how it turned out!

To see similar fun and approachable social media designs like these, have a look at the rest of our content on their Facebook page.

You may also be interested in: 

Lime Agency Impact Report 2015 – 2020

2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...

Read more
Naming a brand community: is it possible?

Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...

Read more
Top 5 Tips and Resources for Women Business Owners

Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...

Read more
Business resources center Lime Zest

If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...

Read more
Artificial Intelligence in Marketing – Something For us all?

According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...

Read more