As Axa decided to launch its healthcare product in China, it called upon Lime Agency to adapt and upgrade its brand image in order to appeal to this unique target market.
On the 26th of April, the number 1 Global Insurance Brand took Shanghai’s insurance world by storm with its brand new “We’ve got you covered” concept and a completely uplifted look & feel. Take a sneak peek inside the rebranding work done by Lime in the video below – more to follow later so stay tuned!
[wpvideo icn6GPRk]
You may also be interested in:
Protected: Social media marketing: 10 things I’ve learnt in 10 months
There is no excerpt because this is a protected post. ...
Lime Agency Impact Report 2015 – 2020
2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...
Naming a brand community: is it possible?
Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...
Top 5 Tips and Resources for Women Business Owners
Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...
Business resources center Lime Zest
If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...
Artificial Intelligence in Marketing – Something For us all?
According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...