CHALLENGE
Greyloft revolutionises the real-estate experience in Singapore by offering an innovative service combining a powerful online search platform to help you shortlist your favourite condos and a personal agent service on the ground to do the heavy lifting. However, the start-up needed a brand image that would efficiently communicate its vision and personality in a way that would resonate with their target audience.
DESIGN
After conducting a brand workshop to better understand the vision and strategy behind Greyloft, Lime proposed a design based on the approachable, trustworthy and transparent values of the brand – giving Greyloft a unique brand personality and presence. Simultaneously, Lime and Greyloft worked together to improve the user experience across the website through a streamlined shopper journey and a consistent look and feel across touch points. And now, it is time for house hunting!
You may also be interested in:
Beskyttet: Social media marketing: 10 things I’ve learnt in 10 months
Det finnes ikke utdrag siden innlegget er beskyttet. ...
Read moreLime Agency Impact Report 2015 – 2020
2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...
Read moreNaming a brand community: is it possible?
Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...
Read moreTop 5 Tips and Resources for Women Business Owners
Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...
Read moreBusiness resources center Lime Zest
If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...
Read moreArtificial Intelligence in Marketing – Something For us all?
According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...
Read more