Out of the many award-winning films from famed Japanese animator Hayao Miyazaki, this movie in particular has been quoted by him as his favorite creation.

“I wanted to convey the message that life is worth living, and I don’t think that’s changed.” – Hayao Miyazaki

What many might not know is that the film itself is loosely based off of a novel by British author – Diana Wynne Jones also called ‘Howl’s Moving Castle’. While the book focuses on challenging class and gender norms, Miyazaki’s focus was mainly on love, loyalty and the destructive nature of war which can be clearly seen throughout iconic scenes in the movie. 

The animated movie is set in a fictional kingdom where the protagonist ‘Sophie’ works as a hatter. She encounters the wizard ‘Howl’ by chance and discovers the wonders of magic. As all fantastical magical stories go, she’s shortly cursed by an envious witch which turns her into an old lady. The story then proceeds onwards to how she breaks this curse. – not giving spoilers to anyone.

What really caught our eyes was of course the sheer amount of attention to details when it came to the animation. Not a strand of hair is left unaccounted for. The colour palette throughout is to die for, the tones in each frame unfolding concurrently with your emotions as you watch. This movie sheds light on topics such as acceptance and forgiveness, while framing aging in a positively delightful manner.

“ Well, the nice thing about being old is you’ve got nothing much to lose.” – Sophie Hatter

You may also be interested in: 

Beskyttet: Social media marketing: 10 things I’ve learnt in 10 months

Det finnes ikke utdrag siden innlegget er beskyttet. ...

Read more
Lime Agency Impact Report 2015 – 2020

2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...

Read more
Naming a brand community: is it possible?

Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...

Read more
Top 5 Tips and Resources for Women Business Owners

Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...

Read more
Business resources center Lime Zest

If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...

Read more
Artificial Intelligence in Marketing – Something For us all?

According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...

Read more