LOOMS is a Singaporean creative collective founded by women for women, providing high quality and eco-friendly artisanal workshops and fashion accessories products. LOOMS is also a social enterprise, helping women take back their confidence through training and employment opportunities, and at the same time emphasizing on eco-responsible practices.
When LOOMS first approached Lime Agency, it was looking at expanding towards the B2C sector with the launch of a new capsule collection. Lime worked on the brand’s e-commerce platform using elements from its recent brand refresh to really bring out the craft, dynamism and energy of the brand.
As a next step, the agency also worked on creating digital ads, eDMs along with a strategy book for social and digital. The idea was to equip the brand with versatile tools and platforms that the team will be able to use and update themselves to adequately promote the products for the launch and later on for future collections.
Works Undertaken: Website Juicer, Website Design, Website Development, Digital Advertising Design, eDMs Mailchimp Set-up and Design, Social Media and Digital Strategy Guidelines
Visit their website at looms.sg