See Change is part of Essilor’s global mission to improve lives by improving sight. It is a platform to raise awareness on the global health issue that poor vision represents for one-third of the world’s population. In addition, See Change is the solutions Essilor is creating to improve access to healthy vision for underserved communities worldwide.
The objective of the website for See Change, was to to give more visibility to these activities and to Essilor’s ambition to eradicate poor vision in one generation. Their contribution to the 17 UN Sustainability Goals was inspiring and to clearly articulate their message, the Lime Agency team focused on creating an interactive space with clear visuals mixing bold fonts, genuine photos and mature colours that would create impact and convey their message. With the new user journey proposed by our team, each of Essilor’s activities got its dedicated space, creating a real experience and letting the visitors wander and explore, taking a deep dive into the amazing wave of change brought by Essilor to those communities.
Works Undertaken: Website Design, Content editing, User journey proposals, Website development by our partner Eneko.
Visit their website at EssilorSeeChange.com