The Norwegian Business Association in Singapore (NBAS) approached Lime Agency to create a new branding for the ever-evolving network. The target group of the association had broadened from covering mostly big Norwegian Corporates and Norwegian individuals working for international companies, to including also smaller, technological startups, founded by Norwegians. NBAS wanted a brand that looks upward and forward, and that gave the feeling of movement and positivity. NBAS also wanted to show their focus on business while at the same time being approachable.
Following a co-creation session, Lime helped NBAS create a brand passport and an identity illustrating better the intentions of the association. On top of that, Lime helped to design and develop a completely new website, with added functionalities for the community, allowing member introductions and participation of members to provide content that could help build and enhance the network. A better signup procedure and easier backend processes were also developed.
We can firmly say that now, Norway means business!
Works Undertaken: Brand Passport, Powerpoint Design, Namecard Design, Event Flyer Design, Website Design and Development, Event Pull Up Banner Design
Visit their website nbas.org.sg