Vivre Group is an ecosystem of businesses, partners and individuals all striving towards a common goal: to lift the experience industry to higher standards. Vivre Group came to Lime Agency wanting to create a brand foundation and a look & feel fit for this mission.

Lime Agency worked closely with Vivre Group during a branding juicer in order to refine their brand values, to identify their “why”, to position the brand and to create a visual identity in line with their objective. Lime also worked on suggesting a brand strategy and hierarchy of all the companies that would fall under the Vivre Group, making sure there is always a certain brand recall, even between different business verticals.

The result was a classical take on logo design in combination with vibrant colours, creating an element of surprise and delight. A brand with strong roots, and at the same time, carrying forward the dynamism of the future.

Works Undertaken: Website Juicer, Brand Passport, Website Homepage Design