ACES Learning Hub was one of the Project-Based Consulting projects that LIME has worked with in collaboration with IMDA Pixel. With the tagline “Use confidence to inspire confidence”, ACES partners with certified facilitators, providing quality training courses for working professionals in Singapore to succeed in their career.

LIME was chosen to improve ACES’ digital marketing strategy to reach out to the corporate target audiences. Through a series of consultations, we worked closely with ACES to build an organic SEO strategy for the different courses that are their core products. This equips them with a competitive edge over other training providers in Singapore, who do not seem to be focusing on organic SEO.

We also developed an optimised and well-functioning website for them, where they can use it as an online tool for sales enhancement. We recommended a selection of EDM tools for them as well, where they can streamline their email marketing campaigns.

For social media, we coached ACES on how to leverage their Instagram, Facebook, and LinkedIn to communicate their training courses across more effectively. We created templates for their posts using the ACES brand colours for a fresher, more consistent look.

Works Undertaken: Website design, Website development, SEO & Social Media Strategy, EDMs