MindFi is an app that allows meditation to be practical and measurable for busy working professionals. It advocates open eye meditation that can be conducted anytime, anywhere, and helps its users to reduce stress and increase work productivity. When Lime Agency was first engaged, the app was already launched in its 2nd phase. The brand had wanted to have more clarity in its brand identity and strengthen its communication to reach a broader user base.
We recommended a branding juicer, and the result – a visual expression unique to the brand’s scientific/data-driven core, with an added intelligent and witty persona. Essence, elements and collaterals developed were consolidated into a Brand Passport to serve as a guide for the brand to continuously put out a strong, consistent front in all communications and channels.
Works Undertaken: Branding Juicer, Brand Passport, Brand Collaterals