Digital Marketing and Branding
Digital Marketing and Branding
Training & Consultancy
We Run Branding and Marketing Workshops
At Lime Agency, we offer tailor-made courses and training in branding and digital marketing. Below are descriptions of typical courses we run.
The Foundation of Your Brand
Min. 3 Hours | + Downloadable Worksheets
A workshop that teaches you how to go about when creating a brand from scratch. Are different people in your company presenting your company differently? Do you operate with different look and messaging across different marketing channels? This course gives you the insights for how to start thinking about your company as a brand.
What Workshop Participants Say
The Biggest Takeaway From The Workshop:
- “The follow along process to develop the look and feel from your brand beliefs is a great learning.”
- “The importance of a branding passport and how settling the core of your company’s why can help to guide many of the decisions that we make”
- “Very enjoyable and useful. I would like to spend more time on the foundation underlying the branding. I liked the exercises, and would like to do even more of them.” – Founder of a Tech Startup
- “I always find myself with a headache after the workshop! That’s great because the contents have made me think a lot. Kudos!” – Director of a Retail Startup
Pitching to Investors
Min. 2 Hours
Have you sent across your pitch deck and never gotten a reply? Did you present to investors, but nobody seemed interested? This hands-on workshop can help you refine and improve your presentation and storytelling when pitching to investors.
What Workshop Participants Say
The Biggest Takeaway From The Workshop:
- “Good coach and guidance.”
- “Appreciate that Lime Agency went through our slide deck and give some feedback.”
- “It is a good insight about persona, a logical and humanising way of doing business.”
In one of the workshops we organised in August 2021, participants rated the effectiveness of the speaker in delivering the workshop with a score average of 4.5 / 5.
Start with Digital Marketing
Min. 3 Hours | + Downloadable Worksheets
What channels should you start with? Where to put your effort? How to start with paid advertising? What to talk about? In this workshop we give you the tools for how you can start with Digital Marketing.
What Workshop Participants Say
The Biggest Takeaway From The Workshop:
- “The templates shared were very useful materials which formed the basis of the workshop. This helps to support the idea that the target audience is the primary approach in crafting the campaign.”
- “Amazing insights on digital marketing.”
- “Being consistent in the various digital channels.”
In one of the workshops we organised in August 2020, 100% of the participants found the workshop useful and would recommend the workshop to friends and colleagues.
Start with SEO
Min. 2 Hours
After identifying your business model, your brand and your target audience(s), and you might realise you need to do some Search Engine Optimisation (SEO) for your company’s website. This workshop teaches you how to start with SEO, what you can do yourself and what you probably will need help with.
What Workshop Participants Say
The Biggest Takeaway From The Workshop:
- “Know where to look for the good tools help in SEO.”
- “Resource links and systematic explanation that SEO is dependent on multiple factors, not just one.”
In one of the workshops we organised in September 2020, 100% of the participants found the workshop useful and would recommend the workshop to friends and colleagues.
Branding Yourself On LinkedIn
Min. 1 Hour
Not updating your Linkedin page until you have to because you are looking for a new job? Linkedin, as a social media platform, has often been overlooked by working professionals and underestimated by fresh graduates as a tool to connect with potential clients and/or employers. It’s time to stop thinking what can Linkedin do for you, and start doing something on Linkedin.
Creating Impactful Designs
Min. 1 Hour
Do you often find yourself spending too much time making your presentation slides look nicer with icons and charts? Or are you designing social media posts on Canva but struggle to put the right message across in the most visually attractive manner? This workshop will help you understand the basics of graphic design with 10 simple tips on how to create more impactful designs and some examples of good and bad design layouts.
What Workshop Participants Say
The Biggest Takeaway From The Workshop:
- “How to layout presentations to capture the attention of the audience.”
- “How to create better pitch deck and the importance of simple design.”
Our Clients
Silverstrand Capital
Coming soon in Aug 2022.
- We will be teaching branding and marketing masterclasses, as well as providing customised coaching for the companies participating in their Biodiversity Accelerator+ programme.
Hatch Academy
2021
- We trained youths in Digital Marketing in two runs of their Immersive+ programme in 2021.
- We trained working professionals on how to become effective digital marketeers under a 2-day crash course programme.
- Our course material includes introduction to social media, how to do market and user research and how to build and design effective digital marketing campaigns.
IMDA Pixel
2020 – ongoing
- Led 14+ Digital Storytelling workshops since 2020. It includes Branding, SEO, Pitching, Marketing workshops.
- Completed 2-day or 12-day project-based consulting with more than 20 Start-ups/SMEs including Vouch, Hipster, ACES, PropertyBank and more…
SMU
2021
- We ran a 4-hour Branding workshop for 4 startups at the same time.
- Provided a group consultation on branding and marketing.
- One of the attending start-ups eventually developed a brand guide and made significant changes to their website based on our advice.
raiSE
2017 – 2020
- We provided branding and marketing consulting for 20+ incubates under the raiSE VentureForGood and Grow B.I.G programme.
The Hidden Good
2019
- We ran a 1.5 hour Social Media Workshop under their #StoriesForGood programme.
The Trainers
Hui Ting and Rigmor are the ones that most often will deliver the courses. If need be, we might bring in expert from the Lime Agency Network.
Rigmor Berthier
CEO, Co-Founder of Lime Agency and Just Startup
Co-Founder of Snefokk
Connect on Linkedin
Rigmor is our optimistic. The winds of Norway made her create her own sunshine and she brings light on everything she touches. Her creativity and imagination are limitless and her experience ranging from high luxury cosmetics and perfumery to fast moving goods is pure magic.
- Engineer with a Master Degree in Marketing from HEC, Paris, France.
- Over 25 years of experience in marketing, consulting and business management.
- Successfully built a company from scratch, together with 2 co-founders – with yearly market expansion and profit growth.
- Built marketing strategies and brands for over 150 startups and 30 social enterprises.
- Worked with global brands represented on all continents of the world.
- Started a company in Norway in 2021, to help small businesses excel with Digital Marketing and to train youths to become digital marketeers themselves.
Lee Hui Ting
Creative Director, Co-Founder of Lime Agency and Just Startup
Connect on Linkedin
Hui Ting is our dreamer. She grew up on the red dot and her mind is opened to the world, bursting with images and colours of wonderlands. Creator of award winning designs, she will mesmerise you with her well-researched branding and visual identity works.
- 10+ Years of experience in branding, marketing design, training and consultancy.
- Won awards for a mooncake packaging design, a mandarin poem publication design and a POS retail store graphic design.
- Leads the creative team and provided creative advice to over 160 clients.
- In 2019, she was one of the Singapore City Leads for Business of Purpose, a global community of purpose-driven entrepreneurs.
- In 2021, supported Hatch as a Digital Marketing trainer to provide impactful, quality education to youths from all backgrounds.
We Provide One-on-One Coaching
We are available for coaching or consulting sessions with your brand or your company. The topics we are often consulted on are:
- Branding
- Digital Marketing
- SEO
- Brand Visual Identity
- Video storyboarding
- Pitch deck consultation
What Others Say About Our Workshops and Coaching Sessions
Want to Know More?
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