Relaunching AXA Tianping’s Healthcare Insurance in the Chinese market specially made for the upper middle class, we worked closely with the team to develop a full launch campaign with premium cues. That included creating a product brochure that works well in both English and Traditional Chinese languages, streamlining the designs to create easy user understanding of in-patient and out-patient claim processes, and even upgrading its administrative documents to create a more user-friendly application process.
The launch itself was a success that was even broadcasted on national news.
Works Undertaken: Website Design, Overall Branding Enhancement, Product Brochure Design, Administrative Documents Design, Namecards, Healthcard, Customer Welcome Kit and Launch Event Distributor’s Kit
Visit their website at AXA Tianping Healthcare
