Having to figure out the fast moving world of technology can be daunting for the elderly. In the business of equipping Seniors with the digital literacy required for smartphone usage, XIOHOO’s goal is to enable them to adapt well in a Smart Nation like Singapore.
LIME was contacted to aid XIOHOO expand its online presence and in the midst, grow its brand awareness and reach via social media. The outcome was a one-month ad campaign, with an insightful takeaway on social media and learnings from the experimentation phases exploring the brand’s online possibilities.
Works Undertaken:Multi-platform Social Media Ad run — Facebook Lead Generation ad, Facebook Page Likes ads, Youtube ad.
Visit their website at xiohoo.com