As Axa decided to launch its healthcare product in China, it called upon Lime Agency to adapt and upgrade its brand image in order to appeal to this unique target market.

On the 26th of April, the number 1 Global Insurance Brand took Shanghai’s insurance world by storm with its brand new “We’ve got you covered” concept and a completely uplifted look & feel. Take a sneak peek inside the rebranding work done by Lime in the video below – more to follow later so stay tuned!

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