When it comes to a majority of academically inclined books, there has always been the possibility of them using language that might be harder for non-academics to relate. Not The Dinosaurs Rediscovered, though.
By using language that doesn’t alienate non-scientists, the author – paleontologist Michael J. Benton – explores not only the processes that dinosaur remains go through when they are discovered, but also traces the evolution of dinosaur study from its beginnings in antiquated natural history to the burgeoning scientific field it is today. In addition to that, we also delve into how paleontologists decipher the details of the life of dinosaurs from the fossils – how they grew, how they walked, their colourings and even how they fed.
As someone who once – thanks to Jurassic Park – harboured ambitions to be a paleontologist (still do, actually), The Dinosaurs Rediscovered allowed me to relive the childhood dreams of discovering new dinosaurs species in far off countries… and it’ll do the same for you!
The Dinosaurs Rediscovered is now available at Kinokuniya.
You may also be interested in:
Protected: Social media marketing: 10 things I’ve learnt in 10 months
There is no excerpt because this is a protected post. ...
Lime Agency Impact Report 2015 – 2020
2020 was a difficult year for all of us, where some might even label it as “the worst year in history”. For us at Lime, we are taking this opportunity to reflect on how 2020 has ...
Naming a brand community: is it possible?
Recently, one of our clients asked us a question: how can we name the users of our brand community? At Lime Agency, we like playing around with the word “lime”. Our 1-week branding co-creation methodology is ...
Top 5 Tips and Resources for Women Business Owners
Women business owners have contributed to the economy tremendously in terms of innovation, revenue, inclusive growth, and more. Yet, they are still underrepresented globally, and Singapore is no exception. A joint research conducted by Accenture and ...
Business resources center Lime Zest
If you follow us on our social media platforms, you might already know that January 2020 has been a huge month. Why? Because we launched a project that has been 1 year in the works: Lime ...
Artificial Intelligence in Marketing – Something For us all?
According to trendwatching.com, one big trend for 2020 is “Consumer Metamorphic“. Meaning, consumers are constantly changing and a perfect fit means constant adaptation around the changing individual. Basically, we have become so used to technological tools ...