In today’s society, women and girls face tremendous challenges based solely on gender biases in various areas including education, employment, and even safety. With COVID-19, gender inequality has worsened and it is time we take action.

The Asia Gender Network (AGN), powered by Asian Venture Philanthropy Network (AVPN), is a pan-Asian network committed to mobilising financial, intellectual, and human capital for gender equality. AGN is an inspiring, collaborative, and committed network with a strong desire to make the world more equitable for women and girls across Asia. AGN believes real commitment is what we need to drive purpose-led action for a world where gender equality is the norm.

LIME was chosen to develop AGN’s brand foundation and creatives, including their logo. Through a one-week workshop, we worked with AGN to better understand their main objectives and identify their purpose: to improve outcomes for women and girls in Asia through real commitment and collaboration.

As for the logo, we used a petal shape, which is derived from the “a” in the AVPN logo, forming a subtle linkage between the two organisations. The equal sign in the logo represents equal opportunities and efforts which are integral to gender equality.

Works Undertaken: Visual Identity, Logo design, Brand passport