Safebarriers – Engineered For Safety

With offices located in the US, Australia, New Zealand and Singapore, Safe Barriers is a company that specialises in providing steel barriers, a more sustainable option to the more common water-filled plastic, and concrete, road barriers currently used in road construction.

Lime Agency was approached by Safe Barriers to elevate their branding through various collaterals such as name cards and letterheads, as well as designing an informative website holding downloadable product factsheets. The brief was to keep to their current logo, but to create a full Visual Identity around it. The design direction, with its emphasis on straight lines and use of the orange colour, holds a strong connotation to safe road construction material globally. It exudes a sense of professionalism as well as the assurance that Safe Barriers, has put in in heavy research when developing their barriers. The final result was an approachable innovative brand that communicates safety and no compromise!

Works Undertaken: Branding Collaterals, Website Design, Product Factsheet Design

Safe Barriers Branding
Safe Barriers Branding

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Branding, Content & Story telling, Strategy & Consulting, Juicers & Workshops


Branding, Strategy and Consulting, Website, Industry & Technology