Organised by the French Embassy in Singapore in collaboration with French and Singaporean partners, Voilah! French Festival Singapore offers a unique opportunity to delve into French culture. In 2017, LIME worked on a brand refresh, putting a twist on the festival visual to highlight the celebrated “LAH” of singlish speakers. Impactful and eye catching, this updated look & feel was carried through all touch points from out of home advertising, booklets, and social media management. An identity that strongly contributed to enhancing brand awareness for the festival.

Works Undertaken: Brand Collaterals and Design, Social Media Management, Out of Home advertising, Booklet design & production.