Caring Fleet was in established in 2010 in Singapore as a Social Enterprise with a clear mission: not only to offer a safe, comfortable and affordable mode of transport to those challenged with disabilities and limited mobility, but to also become a source of employment for the seniors and the disadvantaged. Lime supported the brand upgrade from more “charity” focused to a more “professional services” positioning through an updated look and feel and most importantly a website design and development to allow the brand to fully express its story and enhance its customer journey and experience.

Works Undertaken: Brand Collaterals and Design, Website Design, Letterhead Design, Powerpoint Presentation Design, Namecard Design.