OrcaNation – A Sea Change is Underway

Jeroen van de Waal, founder and CEO of OrcaScuba contacted LIME to help work on the rebranding of his company OrcaNation in order to fulfil their bigger purpose – to repair our world through a global network of individuals and businesses working together on conservation, environmental, education and humanitarian projects. Inspired by his deep passion in ocean conservation, we got to thinking on how we can capture a community of similar change-makers through a vibrant and engaging design, and at the same time showcasing the beauty of the oceanic world. With the branding collaterals that we have created, we hope it embodies the gentle fighting spirit of an Orca who would never give up from a minor set back, and that it can also truly welcome and inspire a new generation of thinkers with a child-like curiosity to want to create real impact in the world.

Works Undertaken: Juicer workshop, Brand Collaterals and Design, Website Design, Social Media Template, Flyer Template Design, Letterhead Design, Powerpoint Presentation Design, Divers’ Namecard Design.

Orcanation Brand Namecard
Orcanation Staff Shirt Design
Orcanation Gallery Image4

Visit their website at OrcaNation.org


Branding, Website & Digital Marketing, Content & Story telling, Print & Publishing, Juicers & Workshops


Branding, Social & NGOs, Strategy and Consulting, Juicer