Raffles Health Insurance – Making it Human

Raffles Health Insurance is owned by Raffles Medical Group, a private healthcare provider in Asia, operating medical facilities in thirteen cities in Singapore, China, Japan, Vietnam and Cambodia. Raffles Health Insurance was launching into the consumer market with Raffles Shield, a selection of Integrated Shield Plans offered to people living in Singapore.

Raffles Health Insurance was being positioning as a brand that should be human, helpful, sincere and for “everyone”.

Lime Agency worked on the brand in 2018 and 2019.

Works Undertaken: Juicer, Website Design, Brochure Design and Content Copyediting, Social Media Management and Content Design, Campaign Collaterals, Print Advertising, Google Advertising

Raffles Health Insurance website design
Raffles Health Insurance social media design
Raffles Health Insurance Brochure Design

Visit their website at RafflesShield.com.sg


Branding, Website & Digital Marketing, Content & Story telling, Strategy & Consulting, Juicers & Workshops, Social Media


Branding, Strategy and Consulting, Juicer, Health & Wellness