BRAND IDENTITY DEVELOPED IN 1 WEEK

We have developed the Lime Juicer as a unique co-creation methodology to support clients in delivering quality work over a short period of time. From Monday to Friday, we meet with your team every day to exchange valuable insights while working actively on your branding and marketing project. By the end of the week, the project will usually be 90% ready, with only final tweaks remaining to be delivered in the next few days. Since April 2020, we have also completely adapted these juicers to be held 100% digitally, no physical meetings are required.

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HOW DOES IT WORK?

To ensure a complete success, all stakeholders and decision makers of the project will need to be involved every day for a week – usually for 4 hours on Monday, and 2 hours per day from Tuesday to Friday.

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1 WEEK BEFORE

The client should send across their brand guidelines, collaterals and any references they wish the agency to have. We will also send over some questions in advance for you to start preparing for the Monday workshop.

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MONDAY

The week kickstarts with a 4 hours brand foundations workshop involving all stakeholders & decision makers to align on the brand, look & feel, tone of voice, positioning and messaging.

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TUESDAY

There will be a meeting to recap the decisions taken during the workshop, where we will present the first branding directions, usually in the form of logo and business cards. Feedback will be provided by the client on the same day or latest by Wednesday morning.

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WEDNESDAY

We will focus on the design direction that has been selected and make tweaks on the designs according to the feedback received. This usually involves colour explorations and image selections. We will present these updated designs towards the end of the day.

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THURSDAY

On the fourth day, we will usually take this day to work on the rest of the branding collaterals such as letterhead design and powerpoint template. By the end of the day, this will be delivered.

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FRIDAY

At the end of the week, designs (about 90% completed) will be delivered and the brand is almost ready to be launched. In the following week, we will make final tweaks and deliver 100% of the project.

BRAND IDENTITY DELIVERABLES

WHAT DOES IT INCLUDE?

  • 4-hour Brand Foundation Workshop
  • Logo (Vertical, Horizontal, Favicon formats)
  • Business Cards (Ready-to-print working files)
  • Letterhead (Word doc format)
  • 5-slide Presentation Template (Powerpoint or Google Slides)
  • Email Signature
  • Brand Passport (Brand purpose, story, ethos, values, positioning, key messaging, unique selling point, personality, tone of voice, logo guidelines, colour palette, font family, icons etc.)
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“Lime Agency and its creative team surprised us with their agility, creativity, professionalism and development speed.”

We joined a Creative Brand Juicer programme, which in itself was a great journey and experience. The results of the interactive workshop were stunning. The pricing we received from Lime was competitive, transparent and very reasonable. I whole-heartedly recommend Lime Agency to anyone looking for marketing solutions and support – at the same time working with a purpose driven organisation Lime Agency is.
– Jeroen Van De Waal, Founder of OrcaNation