With over 20 years of experience in Asia working in prestigious groups such as Unilever, Danone, Nestlé and Fonterra, Brigitte Zeller founded Start’In for Good to help F&B actors to accelerate their innovation, discover growth opportunities and enter new markets.
Start’In For Good positions itself as a partner, bringing out fresh ideas while not being afraid of getting their hands dirty. It believes that food should be sustainable for the planet, healthy for the mind and body, as well as delicious. The aim is to craft food ideas into growth innovation platform with added value proposition.
Lime Agency helped Start’In For Good in creating a showcase website design, highlighting the professional and strategical character of the brand. We have kept the orange patterns of the logo and given it a modern look, with slices which can be interpreted as orange slices or pie charts. We have also reused a “quarter” in the apostrophe of the brand name, which can also be perceived as an arrow, a sign of innovation, of moving forward. By mixing green and orange tones, the organic essence of the brand is enhanced on their homepage, and conveys the idea of “freshness”.
Works Undertaken: Logo Redesign, Website Homepage Design
Visit their website StartinForGood.com